Geomarketing

Our Geomarketing solutions provide geographic information such as number and types of households from a precise geographically delimited area or densities of customers from different locations in a given geographic area.
Information is used for building field communication strategies, taking decisions about opening a commercial point or optimizing logistics activity from a certain area.

Isochrones		Customers density analysis
– Number of households/inhabitants around a point of interest, up to “x” minutes by car or foot; – Households within isochrones can be segmented into buildings, villas or houses. – Representation on the map. Analysis of the commercial influence area – Include isochrones; – Resulting data can be overlaped with other data; – May include the competitors’ shops position, their isochrones and the analysis of overlapping areas.		The goal: territorial optimization of advertising (leaflets distribution, outdoor, hand-to-hand). – Connection with the geographic database; – For each geographic segment (relatively comparable homogeneous areas of 500 – 1,000 households) a percentage of households is calculated; – Areas representation on a heat map based on the target density.Geocoding– In the database enrichment process, we can add location information: longitude and latitude in order to facilitate the geomarketing analyses; – Processing of the customer database – recommended with Date Curate (”Clean Data”) is required; – Localization of information source: Geographic Database.

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